When you see a great commercial or advertising campaign, on TV,
in print or online, you most probably admire the creativity and fun quotient,
but almost always never appreciate the hard work and skills that go behind it
all. One of the most important aspects of a creative advertising is how well
the entire concept is written. The central theme for the entire campaign is
mostly derived out of the running tagline that the campaign plays throughout
its existence. A creative copywriter is responsible for creating the central
theme for the campaign and also the slogan, tagline, jingles, ad copy, etc. The
quality of the initial draft of the copywriter’s work plays a crucial role as
it reflects in the execution of the creative concept.
If you study any brand communication agency in
the world you’d discover that it is most probably equipped with a ‘creative’
team. The creative team generally consists of a senior copywriter working alone
or in tandem with junior copywriters, a designing unit (the unit is made up of
visualisers, art directors, graphic designers, artists, and DTP operators for
the menial job), client servicing personnel, marketing professionals, etc. The
combined efforts of all these people result in memorable advertisements and ad
campaigns that we so cherish. Brand management agency has
nowadays a wider portfolio of work due the advent of digital and online
advertising which needs a very different kind of approach.
A lot of great many campaigns have been churned out by major agencies
plying in Mumbai. Sometimes, a branding
agency can deliver more than a client expects. When it comes
to maximising the effects of a campaign, any branding agency in Mumbai would have a lot of special weapons in its arsenal, like SEO,
Google Adwords, analytics, social media strategy, mobile and web solutions and
so much more. So, next time when you see a great ad campaign think about all
efforts and talented people who are behind the stage calculating, strategising,
analysing and researching to make the brand they’re advertising stand out from
the ever increasing crowd and create a sustained aura of intrigue around it.
To Know more, visit: www.ambestmedia.com
