Thursday 15 January 2015

"Single Campaign is not a face of Advertising Agency”

Agency want clients to hire them because they like the way Creative minds think – strategically and creatively. Clients are looking for those creative advertising agencies that are capable to solve the tough marketing and advertising challenges in addition to creative prowess. The convergence of creative, data, and technology – and the increasing rate of change in what the agency can do at the intersection of them – will make this notion of “Single campaign is not a face of Advertising Agency” increasingly relevant. And it will apply to prospective clients as well as current ones.


It’s simple that how many times creative ad agencies in Mumbai has presented a smart, business-changing idea to clients who don’t gain any traction because agency can’t say that they have done it before. The bottom line is that technology is moving fast. Agencies can help brands keep up, but they have to recognize that sometimes, that means they will be the first. So agencies challenge to a brand is this: If you want a partner who will put their heart and soul, blood, sweat and tears into growing your business…then don’t just ask to see the reel, and don’t base your decision solely on a campaign that was created in a vacuum. Ambest Media, know a lot about your brand, your business, and your goals – and we’re not going to bring you ideas that we can’t execute. What we will bring is sound, innovative, on-brand opportunities. We don’t mind your challenging these ideas, but please don’t squash them just because you’d be the first, so to know more how a flourished & creative agency work, do visit www.ambestmedia.com