Economic experts dealing
in future tech trends prediction estimate that by the year 2025, nearly 40% of
the jobs we have currently will be substituted through technological
innovations. That is quite a powerful statement if you think about it deeply. As
for the ones in the digital marketing domain, this fact is quite alarming.
Wouldn’t automation and the ascension of robotic technologies contribute to the
replacement of a number of functions and positions in digital agencies of
today?
It’s time for ad professionals to have
a look at their own agency, with keeping every position in mind, to find out if
can learn some insights from these economic projections. Common sense entails
the digital advertising agencies in Mumbai that are
catering to entrepreneur clients and big businesses will survive the changing
times, as far as the technological revolution is concerned. The fine
contributions and the nuance activities that humans can perform to pull a
successful and large-scale campaign simply cannot be simulated by any
technological creation.
Looking at any advertising house,
digital agency or web development company in Mumbai, or any SEO services in Mumbai and their future on a role-by-role
term may prove to be helpful, if a client wants to learn what he can expect
from that agency in this ever evolving market. Let’s have a look at how some of
the roles in an archetypal ad agency will get impacted by the steady and
dynamic innovation that’s taking place in the digital marketing sphere:
Project Managers
These roles seem the most
secure for the future and the reason may be as simple as – the numbers of
activities that happen between clients and the Project Managers need the
essential human touch. There is an art, more than a science, to these
interactions. From time to time, the clients will require somebody from the
agency to look into their eyes and say, “hey, you don’t have to worry; we have
you covered”.
Creative Personnel & Art Director
The creative personnel will
increasingly partner with mixed media to deliver exactly on creative promises.
The traditional agency will acquire these new resources from outside. The value
of these resources will lie on the amount of creative bang they can deliver per
buck. The creative head will hunt for trends and along with designers breathe
life into fresh ideas.
Visualizers & Production Artists
The designers and the
production artists, unfortunately, are amongst the most endangered species
in the ever evolving world of future digital factory. The increasing amount of
“templated” designs, along with the evolving media platform, interfaces,
connections, and environments will play a crucial role in eliminating any role
that is deemed redundant. Artificial Intelligence (AI) services like TheGrid
(and many more like these are available in the market) that design
themselves, will only accelerate the process. It’s expected that various
design tools will be able to self-automate layouts and come up with visually
dazzling designs at a rapid pace.
To know more,visit : www.ambestmedia.com
