The Added Advantage

When you see a great commercial or advertising campaign, on TV, in print or online, you most probably admire the creativity and fun quotient, but almost always never appreciate the hard work and skills that go behind it all. One of the most important aspects of a creative advertising is how well the entire concept is written. The central theme for the entire campaign is mostly derived out of the running tagline that the campaign plays throughout its existence. A creative copywriter is responsible for creating the central theme for the campaign and also the slogan, tagline, jingles, ad copy, etc. The quality of the initial draft of the copywriter’s work plays a crucial role as it reflects in the execution of the creative concept.

If you study any brand communication agency in the world you’d discover that it is most probably equipped with a ‘creative’ team. The creative team generally consists of a senior copywriter working alone or in tandem with junior copywriters, a designing unit (the unit is made up of visualisers, art directors, graphic designers, artists, and DTP operators for the menial job), client servicing personnel, marketing professionals, etc. The combined efforts of all these people result in memorable advertisements and ad campaigns that we so cherish. Brand management agency has nowadays a wider portfolio of work due the advent of digital and online advertising which needs a very different kind of approach.

A lot of great many campaigns have been churned out by major agencies plying in Mumbai. Sometimes, a branding agency can deliver more than a client expects. When it comes to maximising the effects of a campaign, any branding agency in Mumbai would have a lot of special weapons in its arsenal, like SEO, Google Adwords, analytics, social media strategy, mobile and web solutions and so much more. So, next time when you see a great ad campaign think about all efforts and talented people who are behind the stage calculating, strategising, analysing and researching to make the brand they’re advertising stand out from the ever increasing crowd and create a sustained aura of intrigue around it.

To Know more, visit: www.ambestmedia.com

CONNECT WITH YOUR CONSUMERS

When a human being develops an affinity towards something, it’s only natural he or she will do anything to be connected with that object by any means. Similarly, if you find out that a consumer has fallen in love with your product or service and now wants to stay connected to it online for all the updates and developments or wants to show his or her loyalty towards the product or maybe wants to put in a good word so others also benefit from the same, what would you do?

The answer is Digital Media. 

A prominent aspect of Digital Media is Social Media. Social Media has facilitated a platform for product and service providers to be in touch with their target audience and end-consumers (and vice-versa) in a very personal and intimate way. The biggest cities of our country like Mumbai, Delhi, Bangalore, etc all have a sufficient number of digital advertising agencies that cater to the needs of such companies. They create content and interact with the consumers in fun and interesting ways.

Today, digital advertising agencies in Mumbai are offering a host of services that cover the entire gamut of digital communications. From web development, Search Engine Optimization (SEO), Facebook Applications, Contests and Surveys, Social Marketing Programs, Social Analytics, Conversation Monitoring, Community Development, to Video Content Production, Viral Video Strategy, Campaign Development and Execution and Social Tracking and Reporting, the ways in which they can maximise a brand’s online and social media presence are virtually limitless.

If you are looking for SEO services in Mumbai or a web development company in Mumbai, the options are far too many. I believe that when you have a unique product or an outside of the box business idea in your hand, you website should definitely reflect that. A website that is really hatke can make a huge difference in the way your offering is perceived by the consumer.

A Content Management Plan or CMP is extremely important in the long run for every website. Having a proper Content Management Plan in place before your website is structured will not just ensure a smooth and efficient online presence, it will also help you quickly update your content and keep the website compatible with all the new devices and operating systems. 

To know more, visit : www.ambestmedia.com